E-marketing definition pdf

Try to contribute to discussion groups and forums, with a text hyperlink in your signature. Check for reciprocal hyperlinks from websites that complement yours.

Moreover, here are more ways to build links:. Keep track of your competitors. If they have had a banner advertisement for a couple of weeks but get rid of it eventually, it could mean that it did not work out. In this case, do not attempt to copy that approach. What they persist with is most likely working and thus, worth trying out. Here are a couple of tools you can use to learn from your competitors:.

Although Amazon and eBay are popular, the margins they offer you are low. Do not use them as the main method to sell for your company.

Make use of them to release your inventory of end of life and overstock items. You can also use them to gain new customers and bring them to your main website.

However, it is still notable that Amazon draws in almost 85 million unique visitors every month. Nevertheless, always keep in mind marketplace fees deducted as a percentage per sale , marketplace infrastructure restrictions on your branding , and inventory challenge to coordinate your stocks.

In the end, consider the marketplaces that you join. Every marketplace has its own system, limitations, and processes. Email your regular customers using exclusive offers so that they would come back. Incorporate significant tips and information, so that people who unsubscribe would be kept at a minimum.

Make use of a web analytics product like Google Analytics. This package powerful is not only powerful, it is also free. Use Google Analytics to measure your results.

Scale up what would work and get rid of those that do not. Here are some more tricks to maximizing your use of Google Analytics:. After discussing the tips of e-marketing, here are a few best practices you can emulate, particularly for small businesses.

Ease of subscription applies for both your website and your emails. Create a signup page on your website, blog, Facebook, as well as other social media sites, where you know your customers or targeted prospects are active. Even though you might want to get their names, birthdays, etc.

A subscription form that is simply too long will turn your customers off your product or service. You should not always assume that you have the permission. Just ask for it. Moreover, as soon as you get permission, do not take it for granted. If you find third-party lists that can be bought or rented and if it is too good be true, it probably is.

Work on making your very own permission-based list by asking your target customers to sign up for your subscriptions as often as you can. Know that you should have a strict privacy policy for your host list.

Big or small, many businesses are using e-marketing because of various features and multiple advantages. Some of the important features are as follows;.

You can reach a wide range of audience with very limited resources. It analyzes multiple things like views of videos, number of emails opened, and per click on the link. Most importantly, it tells us how much sales the business has been made as a result of e-marketing.

It works 24 hours a day, 7 days a week and days of the year. Elimination of follow-up-failure is the main secrete behind the success of small business. You are reading a preview. Create your free account to continue reading. Sign Up. Upcoming SlideShare. Introduction e marketing. Embed Size px.

Start on. Show related SlideShares at end. WordPress Shortcode. Share Email. Top clipped slide. Download Now Download Download to read offline. Emarketing ppt Jun. Ankitha Follow. E-Marketing a. E-Marketing is the process of marketing a brand company, product, or service using the Internet through computers and mobile devices mediums. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.